ABOUT

Hi! I’m Milan, a Budapest based Art Director shaping brand worlds as they emerge, evolve, or transform.

What I Bring to the Table

Conceptual Leadership & Storytelling: Specializing in high-level concepts, Key Visuals, TVC/OLV direction, and storyboarding that translate big brand ideas into compelling film, print and digital narratives.

Autonomy & Team Collaboration: Highly experienced in creative pair setups with Copywriters and Creative Directors, as well as managing client-facing relationships independently (such as dedicated FTE client leadership on Wizz Air).

WORK

OTP Zenga launch campaign 2024

We placed Zenga, a charismatic and relatable dog, at the heart of the new brand launch. The visual direction was crafted to create an instant emotional connection and ensure maximum stopping power across all touchpoints—from high-impact OOH billboards and dynamic digital assets to TV commercials.

A promotional image for zenga.hu real estate search platform, featuring a black and white dog emerging from a smartphone screen, with text in Hungarian advertising the platform and its features.
Digital collage of real estate ads featuring a black and white dog with an open mouth, showing teeth, with a black collar, appearing on a smartphone screen. The ads include titles in Hungarian, Zenga logo, and colorful design elements.

OTP Zenga app campaign 2026

We brought the Zenga app's latest features to life through a spy-themed campaign centered around a team of elite "spy dogs" capable of sniffing out the ultimate home. Leveraging dynamic, polished, and playful art direction, we translated complex app functionality into engaging, easily digestible visual assets for digital and social channels.

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Coors brand act

In the heat of the summer,
even the sight of ice is refreshing;
and quite unexpected, to be honest.

Let’s create a freezing cold atmosphere
in the peak of the summer through the power of Rocky Mountains-born Coors cold, conjuring the most aaaaah-inducing sensation a beer can offer: cans/bottles of Coors will pop up from day to day in public, “freezing” whatever they touch, building fake ice installations around them.

A young woman with long blonde hair taking a selfie with her phone in front of an ice sculpture and snow and ice decorations in an outdoor park on a sunny day.
Ourdoor park with modern futuristic pavilion structures with multiple tiers, illuminated with blue lighting, located near a fountain with water jets, at dusk under a partly cloudy sky, trees, and city buildings in the background.

Other works for Coors:

Coors beer can with snow and mountain background, featuring blue and red graphics and text. The can appears icy and cold, emphasizing the mountain theme and freshness.
Multiple copies of a Coors beer advertisement banner with snowy mountain background, featuring two beer cans, text in Hungarian, and the Coors logo.
A pack of Coors beer bottles with mountain imagery and a snow-capped peak design, inside a blue and white box.
A box of Coors beer with a mountain range background and surrounding snow, featuring mountains in the distance and a tagline about the Rockies.

WizzAir E-commerce template with AI voice over

We were commissioned to completely rethink the client's e-commerce advertising framework. Built around scalability, we engineered a fully modular template system designed to be seamlessly managed and customized directly by the client using a DCO (Dynamic Creative Optimization) tool. We combined these adaptable performance visuals with high-energy motion design and professional voiceovers to create high-impact, multi-sensory ad formats.

WizzAir general Marketing template

WizzAir Recruitment OOH

Key visuals for a recruitment out of home campaign in Romania.

Other visuals for Wizz Air:

Pink promotional banner for Wizz Air featuring an airplane flying through a pink sky with clouds. Text in Romanian advertising a travel offer starting at 99 Lei and a call to action to book on wizzair.com.
Bright pink promotional poster advertising trips to Tromsø, with a colorful cityscape, houses by the water, an airplane flying in the sky, and text promoting prices from £27.99 and a call to action for booking.
Colorful image promoting flights to Tromsø with a pink background, an airplane, traditional Norwegian houses along the water, and mountains in the background. Text indicates fares from 27.99 pounds, with a call to action to book now.
Promotional advertisement featuring a scenic view of Santorini, Greece with white buildings and blue domes at sunset, promoting cheap flights to Greece from Mykonos for $79 by Wizz Air.
A scenic view of Santorini, Greece with white buildings and blue domes overlooking the Aegean Sea during sunset.

Mastercard Cybersecurity campaign

We created a large-scale educational campaign for Mastercard, designed to protect bank clients from cyber threats. The core challenge was transforming complex security protocols into an engaging, accessible visual system. Crafted for seamless B2B2C rollout, the framework allowed partner banks across the network to effortlessly adapt and deploy these high-impact protective assets to their own user base.

A webpage notification in Hungarian stating 'Kártékonny link' over the message 'Csomagod érkezett!'. Below is a message guiding users to check their inbox for a package, with a link to mastercard.hu. The webpage has a green background and a Mastercar
A yellow background with a search box overlay. The search box contains Hungarian text about calling from a bank account and a grey arrow icon. Below are additional lines of Hungarian text explaining that bank employees should never request money tran
A digital banking interface in Hungarian encouraging users to transfer money to loved ones and contact customer service with a link and input box. The interface has a light blue background, red and black text, and a Mastercard logo.
Advertisement encouraging smart investment with a hashtag and website link, featuring bold text and colorful design elements.
Digital advertisement in Hungarian promoting job searches and online presence, featuring a pink background, black, white, and yellow text boxes, a gray arrow button, and the Mastercard logo.
A digital graphic with a yellow background promoting Mastercard cybersecurity tips for online families. It features Hungarian text, a white speech bubble, and Mastercard logo symbols in the bottom right corner.

Finlandia sziget

We brought Finlandia’s brand experience to life at Sziget Festival through a high-impact activation featuring the music duo Valmar. As Art Director, I adapted the brand's key visuals into a dynamic, festival-ready environment—overseeing everything from the physical booth architecture and immersive brand zones to the visual execution of high-energy promotional videos.

A woman wearing purple fairy wings and a black string top stands in front of a mirror at an outdoor event promoting Finlandia vodka, with other people sitting nearby and a blue advertising banner in the background.
Crowd of people gathered at an outdoor festival with a stage in the background labeled 'Finlandia Bar' and large screens displaying promotional content, surrounded by green trees under a clear sky.
Group of five young adults smiling and posing for a photo at an outdoor event, holding a blue banner with images of two men and text related to Finland, with trees and event structures in the background.
People at Finlandia event holding glasses of drinks outdoors, with a festival banner overhead and blue sky in the background.
A promotional image for Finlandia vodka featuring a glass filled with ice and liquid, with a bright blue background. There is text in Hungarian and Finnish about the product, along with the Finlandia logo, which includes two reindeer and an orange su
A promotional poster for Finlandia vodka featuring a martini glass with green olives on a skewer, with some olives falling into the glass, set against a blue background. The text includes the brand name Finlandia, a question about olives, and alcohol
Advertisement for Finlandia vodka featuring a large image of a clear vodka bottle with a blue cap and label that says 'Finlandia Vodka of Finland.' The background is blue with a gradient orange and blue streak at the bottom. The text in Hungarian on

Borsodi x MLSZ

To mark Borsodi becoming the official sponsor of the Hungarian National Football Team, we launched an integrated campaign celebrating football fandom and brand heritage. We created the core Key Visual and directed the visual aesthetic for the campaign commercial featuring players from the national squad.

The image features five Hungarian national soccer team players in their uniforms celebrating on a soccer field, with two hands holding glasses of beer in the foreground. The glasses have a label that reads 'BORSOD'. There is Hungarian text and a logo
Football players in red and yellow jerseys cheer and hold glasses of beer in a stadium. The beer glasses have a logo and Hungarian text.

Borsodi Friss

We built the visual identity from the ground up for Borsodi’s innovative non-alcoholic radler featuring new fruit flavors and an added caffeine boost. As Art Director, I led the complete visual creation—from designing the vibrant, high-energy product packaging to crafting the launch campaign's Key Visuals.

The image shows a colorful advertisement for fruit-flavored drinks made with natural caffeine and fruit juice. The design features watercolor illustrations of various fruits like pomegranate, raspberry, cherry, mango, and watermelon. Several cans of
Watercolor illustration of various fruit-flavored sparkling drinks and fresh fruits like cherries, watermelon, passion fruit, and raspberry, with Hungarian text promoting low-calorie, natural, and refreshing beverages.

HALEON Gamification

We created an interactive, gamified learning tool for Haleon designed to deepen Pharmacy Technical Assistants' (PTAs) understanding of drug mechanisms and efficacy. As part of an ongoing educational series, this module spotlights Panadol, translating complex pharmacological processes into engaging gameplay. As Art Director, I established the UI/UX and visual system, turning scientific data into intuitive and dynamic visual metaphors.

Screens from the game:

A thermometer with a fever level indicator, ranging from happy white face at low to angry red face at high, on a blue background with the words "Fever Smash" and the Panadol logo.
A digital game interface titled "Fever Smash" with a thermometer icon showing high fever. The screen invites users to complete four challenges to cool down their fever and includes a prominent "START NOW" button.
A digital screen displaying instructions titled "Level 01" with the subtitle "How does it work?" explaining a cooling activity. The text mentions asking warm-up questions to learn how to cool down, with a step-by-step process. It invites users to pre
A quiz question asking about body temperature range for fever, with a thermometer icon and multiple-choice answers 36.5°C, 37.5°C, and 38.5°C.
A quiz screen asking at what temperature the body is considered to have a fever, with the current temperature of 40°C displayed at the top. The options are A) 36.5°C, B) 37.5°C, and C) 38.5°C, with option A highlighted in orange.
Informational sign about recovering from fever, mentioning antipyretics like Panadol and non-pharmacological methods, with an arrow button at the bottom.
An illustrated bedroom with a bedside table, lamp, clock, and a fan near the bed. There is a bookshelf with books, a globe on top, and a window with a framed picture on the wall. A hint message advises staying hydrated when running a fever.
Bedroom with a bed, a fan, and a table with shoes, a bottle, and a blanket. A mounted medical monitor displays a health tip about staying hydrated when down with a fever.
A digital illustration of a cozy bedroom scene at night featuring a white cat stretching on a bed, a window with a closed blind, a hanging blue and orange towel, a water bottle with a floral design, a potted plant, and a stack of books. A text bubble
A digital quiz asking which category an infection belongs to, with options for bacteria, virus, fungi, and bacteria again, with an influenza label in the center.
Infographic with the title "Truth or Myth" discussing paracetamol as a first-choice analgesic for cardiovascular risk factors, featuring a question about the truth or myth of this statement.

HALEON CEE‍ Social template

I had the pleasure of redesigning and elevating Haleon’s social media presence across the Central and Eastern Europe (CEE) region. As Art Director, I decluttered their existing digital visual identity and established a clean, premium, and fully scalable design system—ensuring consistent brand representation across multiple regional markets and content touchpoints.

Black and white image of four smiling people, three women and one man, with a green and black CME certification badge on the bottom right and a logo placeholder at the bottom left. Text in bold states, 'Here comes the headline in 1-3 lines.' and a su
Black and white promotional template featuring a smiling elderly man with glasses and a beard, wearing a light-colored sweater. The layout includes placeholder text for the name and title, with a green horizontal line across the lower section, and a
A black and white photo of a smiling man with long hair and a beard, crossing his arms. The background has black lines on the right, with text on the left that reads "NAME NAME" and placeholder text for a speaker's title. There is a green bar across
A black and white portrait of a smiling young woman with shoulder-length dark hair, wearing a casual T-shirt. The background features a partial horizontal black line pattern on the right side, and there are green bars across the bottom. The left side
A woman smiling and pointing to the left with her right hand, wearing a light-colored sweater. The design includes black text on the left, a green bar across the middle, and black and white logo text at the bottom left. The background is mostly white
Landing page for Haleon health partner with a white background, black and green text, and a CTA button in black that says 'CTA Button'. Green design accents are at the bottom left and right edges.
A promotional webpage with a white background, displaying five tubes labeled 'SAMPLE' arranged in a row, with a green stripe at the bottom. Text on the page reads 'HALON' with a green underscore in the logo, followed by 'Here comes a headline in 1-4
A website layout featuring a logo, bold headline, short description, a call-to-action button, and an image of four white tubes labeled 'SAMPLE', with a black and green color scheme.
An advertisement featuring multiple white tubes labeled 'SAMPLE' with placeholder text for a headline, short description, and call-to-action button. The design includes green and black accents, with a green strip at the bottom and lined space on the